How Can You Promote Your Business with Custom Face Masks?
Promoting a small business was never the easiest thing in the world. Now, with the COVID-19 pandemic ravaging the global economy, it is harder than ever before. And small business owners around the world are struggling to get back on their feet in this new, post-pandemic society.
The major problem, of course, is that marketing and promotion cost money. And with revenues dipping and consumer-spending at an all-time low, it is not easy for small businesses to stay afloat, much less to spend money on growth, expansion, and customer acquisition.
Moreover, small business owners not only have to focus on increasing their profits and attracting new customers, but they also have to be responsible for keeping their employees and current customers safe and healthy.
To do this, they have to engender a safe, hygienic, and clean workspace for their staff members. The office or factory needs to be frequently cleaned and sanitized. All visitors and workers need to abide by the precautionary measures suggested by public health institutions and government bodies. Only then will the business be able to grow and prosper, having won the trust of workers and customers alike.
All this can, however, be quite expensive and time-consuming. As a result, small business owners might find themselves with few resources left for the marketing and promotion of their products or services.
It is at these times that the entrepreneurial spirit of innovation and resourcefulness can come to their rescue. When the usual methods of promotion and advertisement are no longer a viable option, then businesses have to find new ways to attract customers.
And one of the easiest and most cost-effective ways of doing so is by leveraging the face masks made essential by the pandemic.
Custom Face Masks for Small Business Promotion
Small business owners will have to get creative when trying to promote their company or shop through custom face masks. In the months since the outbreak of the novel coronavirus in Wuhan, the use of face masks has been made mandatory in some places, while in others they’re popular and widely used by choice. Therefore, face masks are one of the most highly demanded commodities in the modern world.
Small business owners can take advantage of this demand with promotional giveaways, gifts with purchase, and website lead magnets that offer a pack of custom face masks to potential customers. In essence, they can have a large number of face masks printed with the logo of their company or business. Later, these masks can be given away to induce people to make a purchase, sign up for the newsletter, or take other potentially beneficial actions.
Small businesses can also make their workplace safer and more hygienic by distributing their custom face masks among employees and staff members. This will prevent the transmission of the virus within the workplace. Moreover, anyone who comes across an employee of the company will immediately see their brand logo, and maybe even some of their products. This is an excellent way of increasing brand awareness at a local level, without spending any extra money on marketing.
Because the face mask covers the entire lower half of an individual’s face, it is impossible to interact with someone wearing one without registering the art or text printed on the mask. As a result, custom face masks are, at the same time, an unobtrusive yet conspicuous promotion technique. They also help create a favorable image of the business, as a responsible organization that takes the health and wellbeing of its employees seriously.
How to Choose the Right Custom face masks for Your Workers?
Custom face masks can be quite beneficial for small businesses, helping them promote their brand while keeping their premises safe and hygienic. However, for the best results, small business owners need to make the right choices in terms of the material, design, and quality of their custom face masks.
To begin with, they should choose a reputed manufacturer of personal protective equipment (PPE) for the production of their face masks. An experienced and trusted manufacturing company will ensure that only the highest quality materials are used to produce the custom face masks. Small businesses that want to build trust with their existing and potential customers cannot afford to compromise on the quality of the face masks or the fabrics used to manufacture them.
The custom face masks that small businesses give away at the point-of-sale or use as a magnet for lead generation should ideally be made from soft, stretchable, and breathable fabrics such as spandex, cotton, and polyester. This is because, if the masks aren’t comfortable, customers won’t wear them for long. They would also subconsciously develop a negative view of the business. This would, needless to say, be counterproductive from a marketing perspective.
The custom face masks worn by employees should, likewise, be machine washable, low-maintenance, and multilayered. They should have stretchable ear-loops as well as elastic at the top and the bottom for greater flexibility. In short, these custom face masks should be as safe and comfortable as possible. They should not cause any unnecessary inconvenience to the employees, as the staff members will be most productive when they’re comfortable and generally unflustered.